Leading media house TV 18 Group has been rechristened Network18 from today. The new Network18 branding will unify all existing businesses like TV18, GBN, Web18, Homeshop18, Viacom18, Studio18, Events18, and so on, of the TV18 Group under an unified banner. Future businesses too will reflect the new corporate branding.

"We have come a long way since TV18 began in 1992 as a small production house. From television news to filmed entertainment, Network18 leaves little untouched and unconquered, thus taking it a step closer to becoming the undisputed media mega brand! Despite our rapid growth and diversification, the one thing that has not changed, is our vision to be 'better than the best' and to continuously set new standards in this fast growing industry," said Raghav Bahl, managing director, Network18.

The $2 billion group promoted by Raghav Bahl has business across the space – television broadcasting, internet, motion picture business, event management, and so on.

"The unified identity will help us harness the power of our individual brands and build an even stronger relationship with all our stakeholders. It is an exhilarating moment for all of us," said Haresh Chawla, Group CEO, Network18.

The new corporate identity is represented by a red and white Network 18 logo. The re-branding has been designed by Ray + Keshavan, brand identity consultants.

Network 18 is the holding company of TV 18 and GBN which operate business and general news channels like CNBC TV18, CNBC Awaaz, CNN-IBN, IBN7, soon to be launched IBN-Lokmat. The group has partnered with Time Warner, Jagran Group, NBC Universal and Lokmat Group in the past for roll-out news channels. A few months back the group formed a joint venture with US media company Viacom to foray in to the entertainment broadcasting space. Through Viacom 18 the group will launch a Hindi general entertainment channel and several other channels.