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Zee decides to scrap deal with cricket Board
Wednesday, May 30, 2007
There is a high possibility that matches of the forthcoming Future Cup involving India, South Africa and Pakistan, may not be available on Zee Sports. Zee has decided to scrap the deal it had signed with the Board of Control for Cricket in India (BCCI) for showing offshore matches.
Ashish Kaul, senior vice-president, Zee Network said, "The decision is because the BCCI has not responded to Zee`s request to renegotiate the deal. The must-share mandate that requires Zee to share feed with Doordarshan results in a tremendous loss of subscription revenue for us. We had hoped that the BCCI would show some consideration. However they have not responded."
When contacted, a BCCI source said a meeting on June 4, 2007, would discuss the issue. However, Zee`s Kaul said no such intimation had been received from the BCCI. Zee had signed a $219.15 million deal with the BCCI to show offshore matches between 2006 and 2011.
The Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Bill, 2007, requires all broadcasters to share sports broadcasting signals in events of national importance to the largest number of viewers and listeners, on a free-to-air basis. However, if the event is simulcast on Doordarshan, the private broadcaster loses exclusivity.
The Bill is likely to also affect the BCCI`s four-year deal with Nimbus, which has rights to telecast all cricket matches played in India, and another deal with ESPN that covers two World Cups, three Champions Trophies and two Twenty20 World Championships to be played between 2011 and 2015.
Nimbus faced a similar problem that led to a feud with Doordarshan earlier in the year, after which the Ordinance on mandatory feed sharing was turned into a Bill.
Cricket`s problems do not seem to end here. Recently, owing to lack of interest from sponsors for the four-match series involving India, South Africa and Pakistan, the Future Group managed to bag the complete commercial rights for the series for just $ 2.4 million.
Ashish Kaul, senior vice-president, Zee Network said, "The decision is because the BCCI has not responded to Zee`s request to renegotiate the deal. The must-share mandate that requires Zee to share feed with Doordarshan results in a tremendous loss of subscription revenue for us. We had hoped that the BCCI would show some consideration. However they have not responded."
When contacted, a BCCI source said a meeting on June 4, 2007, would discuss the issue. However, Zee`s Kaul said no such intimation had been received from the BCCI. Zee had signed a $219.15 million deal with the BCCI to show offshore matches between 2006 and 2011.
The Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Bill, 2007, requires all broadcasters to share sports broadcasting signals in events of national importance to the largest number of viewers and listeners, on a free-to-air basis. However, if the event is simulcast on Doordarshan, the private broadcaster loses exclusivity.
The Bill is likely to also affect the BCCI`s four-year deal with Nimbus, which has rights to telecast all cricket matches played in India, and another deal with ESPN that covers two World Cups, three Champions Trophies and two Twenty20 World Championships to be played between 2011 and 2015.
Nimbus faced a similar problem that led to a feud with Doordarshan earlier in the year, after which the Ordinance on mandatory feed sharing was turned into a Bill.
Cricket`s problems do not seem to end here. Recently, owing to lack of interest from sponsors for the four-match series involving India, South Africa and Pakistan, the Future Group managed to bag the complete commercial rights for the series for just $ 2.4 million.
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Investment in equity shares has its own risks. Sincere efforts have been made to present the right investment perspective.The information contained herein is based on analysis and up on sources that we consider reliable. I, however, do not vouch for the accuracy or the completeness thereof. This material is for personal information and I am not responsible for any loss incurred based upon it.& take no responsibility whatsoever for any financial profits or loss which may arise from the recommendations given in this blog.
